Building award-winning brands, Alexa has extensive experience in market expansion, merchandising, and consumer experience.

Understanding consumer insights, building key benefits, and creating intuitive products with a business rationale, she onboards product briefs. Designing clear assortments and strategies, she is goal-oriented and collaborates with cross-functional teams: marketing, engineering, operations, and legal for patents.

Her experience with corporations, private equity groups, retailers, talent, and licensing has given her a robust skill set in communication and target-setting.

Working in Montclair, New Jersey, her company is a short distance from Manhattan and the tri-state area. Working with clients and vendors in the US(Mountain, Pacific, Central time zones), Canada, India, and Asia.

She dedicates time to sustainable practices and gives back to the community.