Building award-winning brands, Alexa brings extensive experience in market expansion, merchandising, and consumer experience. She transforms consumer insights into impactful products. Identifying key benefits, clear assortment strategies, and business-driven product briefs, while collaborating with cross-functional teams across marketing, engineering, operations, and legal.

Her background spans corporations, private equity, retailers, talent, and licensing, giving her a robust skill set in communication and goal-setting. Based in Montclair, New Jersey — minutes from Manhattan — she works with clients and vendors across the US, Canada, India, and Asia. Alexa is also committed to sustainable practices and giving back to her community.